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Dec 17

The Short Speech

Though online social networking is important, you must not forget the importance of face-to-face networking in promoting your business. In today’s busy society, the importance of being able to describe your product or service to a potential customer in a short time becomes very important. Especially during this time of year, at holiday parties, you will be called upon to answer the question “What is it that you do” many times, and the answer will be appreciated, if not expected to be short.

So take the time to create your short speech; make it about thirty seconds in length. It should tell your story creatively and succinctly. If you have difficulty in coming up with this speech, start with the approach of the standard journalist by answering who, what, when, where, and why.

Who: Your name and company name.

What: What is the product and/or service and its purpose?

When: Speak to the time frame, though sometimes this doesn’t matter.

Where: Give your location.

Why: Give the reason that your business exists.

Then come up with a tag line to make the memorable impression. Every brand that you use everyday has one, and your business should too.

As an example, I offer the one I use to promote DDC Media Group:

I am Bill Welker of DDCmediagroup.com According to a recent study, 50% of small businesses say that lead generation is biggest benefit of social networking.   My business venture is to help the small business owner who is already pressed for time to manage a social media campaign. I help them to:

  • Manage their reputation online
  • Distribute their content for maximum visibility
  • Build an active following

We start with an analysis of what they are currently doing online.  We then report our findings and recommendations.  We then help them build and maintain an online marketing plan.

If you know someone considering online marketing of their business,  please have them contact me DDCmediagroup.com helping the small business owner connect online.”

Of course, I change it every so often so as to keep it fresh, to keep up with any changes in my business, or a percieved change in the desires of my potenetial customer.

Let me know about the speech that you create. I would enjoy hearing it.

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