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Feb 21

Using Twitter as A Medium for the Anti-Social

Twitter is no longer the passing fad that was dismissed by some as a part of a social media plan because it was perceived as a derivative of the text message. Twitter is a broad communications platform that many have embraced. In fact many companies, like Starbucks, Intel, and Boeing have begun to use Twitter to support their social media efforts.

Unique characteristics of the platform of Twitter include:

  • Promotion of your product or service: When this is done it can result in real time feedback from your followers which can be invaluable to your decision making.
  • Drive more traffic to your blog or website: The ability of Twitter to automatically shorten the URL has given businesses the ability to write an article or update its website and drive visitors there.
  • Ability to market in a more creative and innovative manner: Since Twitter is an opt-in platform by its very nature, businesses can be sure they are talking to those that are interested in what they have to say.

If you haven’t done so already, adding Twitter to your social media strategy can be important in reaching your business to business customers.

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