May 17

The Fundamentals of Marketing Using Social Media: A Series

You’ve heard the buzz-words: social media marketing, content marketing, in-bound marketing, branding. You’ve seen brands 

making their mark online. You’ve started a Facebook page, and maybe a Twitter account. And yet, you still hearing crickets chirping. You get frustrated and are ready to give up…


Sound familiar?

This series of articles will touch on the fundamentals of Social Media Marketing and give you understandable applications of terms and techniques that you can apply to your own marketing efforts.



The Basics.

What is Social Media?

Social Media includes all web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.¹

In other words, the creation and sharing of all user-generated content.


Examples: Blogs, Social Networking Sites, Email, Chat, Messaging



What is Social Media Marketing?

Social media marketing refers to the process of gaining website traffic or attention through social media sites.²

In a nutshell, social media marketing is using the enormous power of social media to grow your business.



What is Branding?

A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” ³

Branding is the marketing of said brand.


So Where Do I Start?


The first step is to have a great website. You need a place to drive the traffic, and what better place than where you represent your business online? If you don’t have a website, you should and  !

Your business website should show potential customers your services, and/or goods and it should show them WHY they should do business with you. This varies from website to website and business to business…make your message clear and unique!

Whether you’re a small business that needs only a few pages to describe your services/goods, or you need a large dynamic site to showcase products, the most important element to your website is your contact information! Make sure your contact information is easily found and at least your email address is on EVERY page of your website.


Utilizing a targeted set of keywords relevant to your business will help your site be found by search engines. This means, having the keywords and/or phrases in your site’s content. As a general rule, you should have no more than two or three targeted keywords or phrases per page on your website. Make sure your site has completed meta-tags!


You want to make sure your website is not only functional, but also appealing to look at. A great design makes a great impression! Simple doesn’t necessarily equal drab. And a large site doesn’t have to look cluttered.

A good place to start is your company logo. Using your unique color scheme and font is a great way to carry over your brand to your website.

Your website is your first step in online branding and social media marketing. It’s your representation of your business online that’s unique to you!

Check back next week for the next installment: The Fundamentals of Marketing Using Social Media: Branding


Why You Need a Website – Entrepreneur Magazine
Should You Have a Website? You Bet – USAToday.com
Our sister company, Dayton Design Company, llc can provide innovative, affordable website designs starting at $327!  Contact us today info@daytondesigncompany.com!

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