LinkedIn is a social site that is primarily focused on business. Its member base is greater than 135 million professionals that use it for recruiting, networking, promoting business content, and generating thought leadership. It is an easy site to navigate, and building a personal profile is easily done. Building a business page is a little harder, but definitely worth the effort. You will find it a valuable information tool in gathering research for your business, and also gaining insight into your business by discussing with others the similar problems that they have overcome.
One valuable place on the site for you and your employees to establish thought leadership and reach is the place titled LinkedIn Answers. Here you can monitor questions that pertain to your business or industry. When answering, you have the ability to link to sources. If you have written a recent blog post on the subject you should post a link to it in your answer. What more influential way to get traffic to your site?
Another valuable place on LinkedIn is the discussion area in the LinkedIn groups. Here you can post discussion questions, topics and more to the group as a whole. These discussions not only give you and your employees a chance to provide a thoughtful answer, but also can give you another opportunity to link to your business as a valuable resource to the community.
LinkedIn offers great value in you social media strategy, particularly when you are marketing business to business. The members are professionals from all aspects of business, and it can last to building a long lasting relationship with many of your targeted professionals.